Anecta Acted Buy-Side Advisor to Miss Group in the Acquisition of PrivateVPN


Anecta acted financial and strategic advisor to Miss Group in their fourth acquisition in 2022 and their first acquisition of a VPN provider

Miss Group has acquired the fastest-growing VPN product worldwide, Swedish PrivateVPN. The company provides VPN services to over 75,000 customers globally and enables customers to easily connect to high security servers, providing encrypted and safe communication. The founder, Martin Müller, will leave the business post acquisition, with day-to-day management transitioning to Miss Group’s established management team in Sweden.

Since 2018, Anecta has completed 19 acquisitions together with Miss Group. The Group’s ambitious growth trajectory saw proforma revenues for the year ending December 2021 reach €66 million with a 43% EBITDA margin. The Group anticipates reaching €100 million turnover and 45% EBITDA margin within the next 12 months.

The opportunity to invest in PrivateVPN presented a unique situation to acquire the fastest-growing VPN product worldwide and is an important addition to our growing portfolio. Alongside the Group’s other licensed security product offerings, this acquisition provides a foundation for building a broader security product portfolio within Miss Group to support our growing international customer base.

– Fredrik Björklund, co-founder and CEO of Miss Group

We are very pleased to welcome Miss Group as new owners and investors of PrivateVPN. The investment by Miss Group in PrivateVPN will strengthen not only the organisation, but also PrivateVPN’s global footprint.

With a rapidly growing market where the need for secure internet connections is greater than ever, I am convinced that with Miss Group, PrivateVPN will be able to provide stronger VPN services to the market.

– Martin Müller, founder of PrivateVPN

Miss Group, founded in 2014, is an international web hosting group that offers a range of hosting related services. As of March 2022, Miss Group has acquired over 700,000 customer accounts and has employees working from three different continents. Miss Group is now home to over 30 premium brands making it one of the fastest-growing web hosting groups in the world. The majority of Miss Group is owned by Perwyn, an international Private Equity and Growth Equity investor.

Anecta comments

To assist Miss Group in the acquisition of PrivateVPN has truly been a pleasure. This is our nineteenth transaction together with Miss Group and we are thankful for the continued confidence.
By adding PrivateVPN to Miss Group’s portfolio of premium brands, Miss Group are widening their existing offer with security products.

- Sebastian Süllmann, Anecta

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