Anecta Acted Buy-Side Advisor to Miss Group in the Acquisition of Sered


Anecta acted financial and strategic advisor to Miss Group in their first acquisition of 2023

Miss Group has completed its first acquisition of 2023 – web hosting specialist Sered, further expanding its footprint across Spain. Joining Miss Group’s existing brands in the Spanish market, ProfesionalHosting and ADW, Sered is one of the country’s most established providers of web hosting products, servicing over 25,000 customers. Sered’s team of 25 staff will join Miss Group’s team of over 350 people, adding to its customer base of >700,000 businesses globally in the Nordic and DACH regions, Europe and North America.

The acquisition of Sered was the 20th transaction by Miss Group advised by Anecta. Miss Group’s ambitious growth trajectory saw proforma billings for the year ending December 2022 reach €90 million with a 45% EBITDA margin, and with excellent billings momentum heading into FY23.

2022 was an exceptional year of growth for the Group and we are starting 2023 in a strong position with the acquisition of Sered, expanding our portfolio of brands to further enhance our international service offering for customers. We have a healthy acquisition pipeline building, and we welcome conversations with ambitious web hosting and associated service businesses that are looking to take the next step.

– Mattias Kaneteg, Miss Group’s founder and head of M&A

Sered is an important addition to our growing portfolio and will enhance our footprint in Spain to support more customers locally. As part of Miss Group, Sered’s customer base will also have access to an international network of high-quality products and leading services to support their online businesses as they grow.

– Fredrik Björklund, co-founder and CEO of Miss Group

Miss Group, founded in 2014, is an international web hosting group that offers a range of hosting related services. As of January 2023, Miss Group has acquired over 700,000 customer accounts and has employees working from three different continents. Miss Group is now home to over 30 premium brands making it one of the fastest-growing web hosting groups in the world. The majority of Miss Group is owned by Perwyn, a European Private Equity and Growth Equity investor specialising in four sectors: Technology, Services, Healthcare, and Food & Ingredients.

Anecta comments

Together with our Spanish colleagues in Translink, we have once again successfully advised Miss Group in another cross-border transaction.
We are immensely grateful to start 2023 with the completion of our twentieth transaction together with Miss Group.

Sebastian Süllmann

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