Anecta advises Miss Group in acquisition of Euronic Oy

Euronic is one of the leading suppliers of domain names and webhosting services in Finland with over 14,000 clients. Thanks to their automated processes and distinctly marketed and differentiated services, they are the most profitable player on the Finnish market.

Miss Group, whose head office is in Sweden, is one of the fastest growing webhosting groups in the world with offices in Great Britain, USA, Canada, Mexico, Spain, Bulgaria, India and now also Finland. Since February 2020, the majority owner of Miss Group has been private equity investor Perwyn.

Anecta, together with its Finnish partner in the M&A network Translink, represented Miss Group in the transaction. Anecta has an ongoing international buy side mandate for Miss Group which has already resulted in several transactions over the recent years.

We now have an excellent platform for continued growth in Finland and this acquisition is in line with our ambition to expand in the Nordic Region. This was our sixth successful acquisition that we have completed with the help of Anecta and now also with their international partner Translink, and we continue to strive to close more deals together.

– Mattias Kaneteg, CEO of Miss Group.

Anecta’s transaction team consisted of Partner Fredrik Ullberg and Managing Partner Eric Forsner.

Anecta’s comments

Euronic is a fitting platform for Miss Group in Finland and the company combines a market-leading position with efficient operations and its own data centre in Turku. The discussions were characterised by quick decisions, effective negotiations and due diligence as well as great transaction security for the sellers despite the current coronavirus concerns. It is possible to manage good processes even with these more challenging market conditions.

- Fredrik Ullberg, Partner