Anecta Acted Buy-Side Advisor to Miss Group in the Acquisition of Cloudnet


Anecta acted financial and strategic advisor to Miss Group in their second acquisition in 2022. The acquisition of Cloudnet is a return for Miss Group to the Swedish M&A market

Miss Group has acquired the web hosting business Cloudnet, Sweden’s largest managed hosting company specialising in the operating system Linux. Cloudnet currently services c. 500 SME customers primarily located in Sweden. The acquisition of Cloudnet takes the total number of acquisitions Anecta has completed together with Miss Group since 2018 to 18 transactions. Miss Group’s ambitious growth trajectory saw proforma revenues for the year ending December 2021 reach €66 million with a 43% EBITDA margin. With strong organic growth and future acquisitions, the Group anticipates reaching €100 million turnover and 45% EBITDA margin within the next 12 months.

Headquartered in Stockholm, Cloudnet was established in 2010 by Magnus and Anders. The founders will both leave the business post-acquisition, with day-to-day management transitioning to Miss Group’s established management team in Sweden.

Cloudnet has established a fantastic reputation in the Swedish market, not only for its knowledge base and expertise but also for its customer service-led approach to supporting SME customers as their businesses grow. This is an approach that resonates with Miss Group’s own customer service-oriented model and where Cloudnet’s expertise will complement our offering. As part of Miss Group, Cloudnet will have unrivalled access to our international network of technical expertise, as well as a leading range of products and services to offer its customers. Once again, we thank Anecta for its valuable work as the financial advisor in this acquisition.

– Fredrik Björklund, co-founder and CEO of Miss Group

This is a great opportunity to strengthen Cloudnet’s offering both in terms of customer service and the types of products Cloudnet can deliver. We are happy to see how similar both companies’ passion for providing insanely great customer support are, so we are sure this will even further improve the experience for our existing and future customers.

– Anders and Magnus, founders of Cloudnet

Miss Group, founded in 2014, is an international web hosting group that offers a range of hosting related services. As of March 2022, Miss Group has acquired over 700,000 customer accounts and has employees working from three different continents. Miss Group is now home to over 30 premium brands making it one of the fastest-growing web hosting groups in the world. The majority of Miss Group is owned by Perwyn, an international Private Equity and Growth Equity investor.

Anecta comments

We are immensely grateful for the continued confidence to assist Miss Group in building one of the world's fastest growing web hosting groups. The acquisition of Cloudnet is our eighteenth transaction together with Miss Group.

Cloudnet has managed to become market leading within their niche of managed hosting and with Miss Group as a new owner, there are all the prerequisites for a continued growth journey together.

- Sebastian Süllmann, Anecta

Anecta transaction team