Anecta Acted Buy-Side Advisor to Miss Group in the Acquisition of Domene


Anecta acted financial and strategic advisor to Miss Group in their second acquisition of 2023

Miss Group has completed yet another acquisition in 2023 – Norwegian domain registrar business Domene, which will join Miss Group’s portfolio of over 30 businesses, complementing its five brands across the Nordics. Domene has over 10,000 customers, manages more than 16,000 domain names and specialises in domain registration, web hosting and email services. The acquisition of Domene is the 21st transaction by Miss Group advised by Anecta as financial and strategic advisor.

We are extremely pleased to announce Miss Group’s second acquisition of the year in such quick succession to our first – Spanish web hosting business, Sered, which joined the Group earlier in January. We’re focused on accelerating our successful buy-and-build acquisition strategy in 2023, adding ambitious businesses that share the Group’s values on delivering excellent service to customers, as well as expanding our footprint in attractive global markets.

– Mattias Kaneteg, Founder and Head of M&A at Miss Group

We are happy to become part of a group that shares our passion for excellent customer care and continuous service improvement. We are confident that this combination will further enhance the experience and offering to our current and future customers.

– Finn Krøvel, Founder and CEO of Domene

Domene is an important acquisition for Miss Group; the business is well established in Norway and we are particularly excited to bring yet another Nordic-based business into our fold. Domene’s customers will benefit from access to Miss Group’s global suite of products and services, and we look forward to accelerating growth across the Domene business by leveraging the operating platform that we have established across the Nordic region.

– Fredrik Björklund, co-Founder and CEO of Miss Group

Miss Group, founded in 2014, is an international web hosting group that offers a range of hosting related services. As of January 2023, Miss Group has acquired over 700,000 customer accounts and has employees working from three different continents. Miss Group is now home to over 30 premium brands making it one of the fastest-growing web hosting groups in the world. The majority of Miss Group is owned by Perwyn, a European Private Equity and Growth Equity investor specialising in four sectors: Technology, Services, Healthcare, and Food & Ingredients.

Miss Group continues to achieve an extremely impressive growth trajectory and further internationalisation, having announced its last acquisition, in Spain, only a few weeks ago. We are delighted with the acquisition by Miss Group of Domene in Norway, further solidifying the company’s strong foothold in the Nordics which includes successful brands such as Hemsida24 in Sweden, as well as Domainkeskus and Seravo in Finland. We look forward to sustained growth at Miss Group, underpinned by both the team’s outstanding track record of delivery and execution, and our continued support.

– Mark Blower, Partner at Perwyn and Miss Group board member

Anecta comments:

We are tremendously happy to have, already this early in the year, advised Miss Group in two successful cross-border transactions. Now we look forward to the rest of the M&A pipeline of 2023.

-Sebastian Süllmann

the transaction team consisted of