Anecta acts as financial advisor to Clinicbuddy on its sale to Main Capital


Anecta has advised Clinicbuddy, a fast-growing SaaS-enabled eHealth provider in Sweden, on its sale to Main Capital

Anecta acts as financial advisor to Clinicbuddy on its sale to Main Capital, a private equity firm with Alfa eCare as a portfolio company. Clinicbuddy is a vertical SaaS-enabled eHealth provider founded in 2006 with the vision to provide a smooth booking process to private healthcare clinics. Throughout the years, the company has developed its product portfolio to a complete EHR system with complementary SaaS solutions servicing over 500 customers. The company has achieved an organic ARR growth of more than 45% over the last three years with exceptional profitability. With its scalable platform and modular set-up of the system, Clinicbuddy has successfully expanded internationally and has as of today customers in nine countries.

The new owner of Clinicbuddy is the Dutch private equity firm Main Capital, a strategic investor with an exclusive focus on software companies in the Nordics, Benelux and DACH regions. The acquisition strengthens Alfa eCare as a leading SaaS eHealth player in the Swedish market and is a milestone in order to be the leading actor in the Nordics.

Per Svalvik, Managing Partner of Clinicbuddy:

We are very pleased to close the sale of Clinicbuddy to Main Capital and Alfa, which is a market player we have worked with for several years. We have several synergies and together affect a large part of the healthcare market in the Nordic Region. We have received multiple proposals from investment actors throughout the years with different kind of offer structures. We had never been able to reach this stage with exceptional growth opportunities together with Main Capital without the professional support from Anecta.

Charly Zwemstra, Managing Partner Main Capital & Chairman Alfa Group:

Main invested in Alfa eCare to support the company in its next phase of growth. Following the successful integration of its first add-on, Joliv in 2020, the strategic combination with Clinicbuddy means another important step in Alfa eCare’s journey towards becoming a leading Nordic healthcare player. Together with Clinicbuddy, Alfa eCare Group will be able to provide further value to its end clients, reaching over 1000 healthcare providers across both private and public sector customers, with a strong offering well positioned for further international growth.

The transaction team was composed of Fredrik Ullberg, Eric Forsner and Anton Danielsson.

Anecta’s comments

It has been a pleasure to work with such a fast-growing SaaS company as Clinicbuddy. An organic ARR growth rate of more than 45% over the last three years with profitability over 40% creates interest globally, where Main Capital with its portfolio company Alfa eCare became the given choice for Clinicbuddy with a clear strategic fit. The acquisition creates new opportunities for growth, which we are excited to follow as it proceeds.

Anton Danielsson, Analyst Anecta