Anecta completes another successful transaction in the sale of 100 Procent Proffs Trä & Byggvaror to Beijer Byggmaterial


Anecta acted as advisor to 100 Procent Proffs Trä & Byggvaror, the Stockholm region’s market leader in sales of building materials to professional customers.

100 Procent Proffs has for many years worked to be the number one choice of construction trade for professional customers in the Stockholm region. With the continuous development of value-creating services, and its offer ‘All Inclusive’, the company has taken a clear leading position in the market where the customers’ overall experience of both products and services is the primary focus.

The choice of Beijer as the new owner was easy, a modernly run company with great competitive advantages, always at the forefront when it comes to building materials and services. It feels safe that Beijer intends to continue to run 100 Procent Proffs as before the transaction, with greater capacity and perseverance that meets market expectations. We would like to thank Anecta for the exceptional work that resulted in a very successful transaction.

– Fredrik Sölve, CEO and co-owner of 100 Procent Proffs Trä & Byggvaror.

Together with 100 Procent Proffs, Beijer will contribute with an even stronger customer offering, a developed service portfolio to the market, and offer 100 Procent Proffs’ existing customers the opportunity to do business both in and outside Stockholm, via Beijer’s already strong store network.

I am very happy to wish new colleagues and branches a warm welcome to the Beijer family. 100 Procent Proffs’ two facilities in Stockholm fit well into our offensive growth strategy. Like Beijer, 100 Procent Proffs focuses on local craftsmen and our new colleagues have succeeded very well with their strategy. We are very impressed with the position that 100% Proffs has taken in the market.

– Geir Thomas Fossum, CEO of Beijer Byggmaterial

Anecta comments

It has been a pleasure to have worked with 100 Procent Proffs Trä & Byggvaror in their sales process. With one of the market's strongest brands that the owners have built up over a long period, there has been great interest, with Beijer becoming the natural choice for the owners. We look forward to following the company's development with Beijer Byggmaterial.

Anton Danielsson, Associate Anecta

Transaktionsteamet bestod av