Monterro förvärvar PLAYipp

Anecta acted as the financial and strategic advisor to PLAYipp on its sale to Monterro


PLAYipp is a SaaS company with 35 employees headquartered in Gävle, Sweden with additional operations in Norway. The company, which was founded by Richard Häll in 2006, provides its customers with a software solution that allows for seamless broadcasting of information on digital screens to enable communication to employees, their respective customers, or any other intended audiences. The software is sold as two products; PLAYipp Digital Signage and PLAYipp Rooms, to over 2 500 customers in both public and private sectors primarily in Sweden, however some customers also have a global presence. During 2022 PLAYipp had revenues of 47 SEKm, with a large share of recurring revenues and strong profitability. Richard Häll will remain as a shareholder and continue his role as a member of the board. 

Monterro is a leading investor within B2B software in the Nordics, with the goal of transforming Nordic software companies into market leaders. The Monterro organisation has successful operational experience from developing and operating several multinational software companies such as Pointsec, Episerver and Lime. Monterro works actively with its portfolio companies to see them grow with the help of professionals working from offices in Stockholm, Oslo, Munich and a development centre in Hanoi.

Anecta has allowed me to feel certain when taking the important decision of choosing a growth partner for the company that I founded several years ago. The process has been very professional, and I have been impressed by Anecta’s reach, where I have been able to meet both domestic and international investors of different types and as such had several options to choose between. I finally chose Monterro, which I believe will be the right partner to accelerate PLAYipps growth and take the company to new heights. Anecta always had a high degree of availability throughout the entire process, which has allowed me to remain comfortable and showcased the value of having a competent advisor that I could turn to throughout the process’ many steps and decisions.

– Richard Häll, Founder and Board Member, PLAYipp

Anecta Comments

It has been very rewarding to have had the opportunity to work together with the PLAYipp team in this process. PLAYipp’s satisfied customers and growing market share highlights the fact that their SaaS solution has become the established software of choice for the Digital Signage market in Sweden. Monterro has an impressive track record of developing software companies in a similar phase, which will make it very exciting to follow PLAYipp over the coming years and see what the two are able to accomplish together.

- Caspar Hedman 

The transaction team consisted of