Anecta has acted as financial and strategic advisor to the owners of Astro Sweden AB (”Astro Sweden”) and the subsidiary PN Jakt AB (”PN Jakt”) in its sale to SwissCommerce

Astro Sweden is the industry leader in B2B and B2C sales of products related to hunting, fishing, astronomy, and other outdoor activities. E-commerce channels generate most of the sales, but the company also has a physical store in Skara and a large network of retailers throughout Sweden. Astro Sweden was founded in 2007, and the company has since then established itself as one of the largest and fastest-growing companies in the Nordics within its niche. In 2020, Astro Sweden acquired PN Jakt, an e-commerce company niched towards hunting, with a physical store in Hammarstrand.

Add-on acquisitions of companies with niched business areas are an important part of SwissCommerce’s strategy to create long-term value growth. The acquisition strengthens both the seller’s and the buyer’s market positions and adds additional value through synergies. Through the acquisition of Astro Sweden, we get another well-managed company with market-leading position in business areas that complement our existing assortment very well.

– Peter Schüpbach, SwissCommerce

Astro Sweden and PN Jakt have strong historical growth with high profitability, and the current year is moving in the same direction. Astro Sweden has four years in a row been named a Gasellföretag (one of the quickest growing companies in Sweden) by the newspaper Dagens Industri. It feels good that we now are a part of larger group which aims for continued strong development. Together with SwissCommerce, we will have a large source of competencies, knowledge and experiences in all areas that are required for a company to reach for even higher levels.

– Andreas Esbjörnsson, Astro Sweden