ROI Media acquires Norwegian Effective Marketing with Anecta as strategic and financial advisor on the buy side

Lead generation technology company ROI Media UK acquires Norwegian digital marketing business Effective Marketing with Anecta as financial advisor

This deal marks the latest development in the business’ ambition of being the number one lead generation company in the Nordic region and UK.

ROI has experienced strong growth across its core services, alongside rapid expansion in the companies it has previously acquired, namely Raketech and Firstborn Capital. This is another strategic acquisition that expands ROI’s reach into the financial services sector and has further established its geographical presence in Norway.

With the acquisition of Effective Marketing ROI is accelerating its growth. The deal adds an additional SEK 15 million of annual revenue and just over SEK 4 million in EBITDA for ROI.

On the back of BGF’s investment, we have succeeded in continued organic growth in our sales and customer base through key recruitments. In addition, we have accelerated our growth with a number of strategic additional acquisitions with Anecta as the strategic and financial advisor. Effective Marketing has built a good reputation and client base and we look forward to integrating the company into the wider business.

– Robin Kaneteg, co-founder and CEO of ROI

Anecta comments

It has been a pleasure to work with the owners of ROI in their third acquisition in less than 12 months and their first acquisition in Norway. ROI has a very clear plan to become a market-leading player in affiliate and we already have a number of ongoing discussions with new companies to acquire.

- Fredrik Ullberg, Partner Anecta