Miss Group förvärvar Seravo

Anecta Translink advises Miss Group in the acquisition of Finnish web hosting firm Seravo

International web hosting business, Miss Group, has acquired Finnish-based Seravo Oy as part of its global buy and build strategy with Anecta Translink as advisor.

Established in 2011, Seravo – the world’s fastest WordPress server provider – offers premium hosting services and upkeep for over 4,000 WordPress sites. Seravo has reported steady double-digit revenue growth over recent years.

As Seravo has become the market leader in its WordPress focused category in Finland, our natural next step is to replicate the success internationally under the wings of Miss Group, for the benefit of all of their existing and future customers.

– Otto Kekäläinen, Seravo’s founder

This is the third acquisition that Miss Group has completed in the Finnish market this year following the acquisitions of MMD Networks in Mars 2021 and Euronic in April 2020.

Seravo has developed a high growth, scalable, recurring revenue business model with an impressive track record, and Miss Group is well positioned to sell Seravo’s WordPress SaaS product and services into our global customer network. 

Seravo have an impeccable reputation as one of the world’s fastest WordPress server providers which will further strengthen Miss Group’s service offering as the best-in-class provider of hosting, domain and other web services that our customers require. Together with the Euronic and MMD brands, synergies across the group will establish a new market leader in Finland, accelerating growth and boosting profitability.

-Mattias Kaneteg, Miss Group founder and CEO.

Anecta Translink’s transaction team consisted of Fredrik Ullberg and Ruben Moring.

Anecta’s comments

Seravo is a well managed company that gets the right owner for future business growth. Miss Group's buy-and-build journey continues and we're happy to see that our work with Miss Group now begins to expand to new markets.

Fredrik Ullberg, Anecta