Salix Group förvärvar Beslag Design

Anecta Has Acted as Advisor to Beslag Design in the Sale to Salix Group


Anecta has acted as financial and strategic advisor to Beslag Design in the sale to Salix Group, a business area of Volati.

Beslag Design is a Swedish family business founded in 1972 in Båstad by Stig Bergström, where the third generation Bergström has been active in the company for several years now. The company offers fittings and other furnishing details for both home and public environments, through a large network of retailers and its own e-commerce. In 2023, Beslag Design had a turnover of around SEK 187 million, largely driven by its own e-commerce and subsidiary Beslag Online, which between 2020 and 2023 achieved an annual revenue growth of more than 50%.

Building strong platforms is a central part of Volati’s value creation. Through the acquisition of Beslag Design, we continue to build Salix Group as an independent business area with a clear industrial logic. The acquisition will be Salix Group’s ninth acquisition since 2020, which underlines the ability to acquire under different types of market conditions.

– Andreas Stenbäck, CEO, Volati

We are very happy to acquire Beslag Design, a company with long experience in the industry and with a very good reputation in the market. The company complements our operations in Home and Fittings well and enables channel expansion via Beslag Design’s e-commerce with a wider product range. We also get the opportunity to optimise our flows. We see great potential to continue developing the successful business Beslag Design has built and create an even stronger platform together with Habo.

– Martin Hansson, CEO, Salix Group

For some time, we have been looking for an investor who can take Beslag Design to new heights. It feels exciting to become part of Salix Group and Volati, which caters to Beslag Design with good opportunities to develop the business in several ways. With Anecta as an advisor, we have been able to evaluate various options for investors. They have run a professional and comfortable process with their wide experience and network and constant availability.

– Björn Bergström and Hans Bergström, owners, Beslag Design

Anecta comments

We would like to thank the Bergström family for their trust in this process. It has been a pleasure to work with such a renowned company as Beslag Design. It will be exciting to follow Beslag Design and Salix Group, who complement each other well with their product offerings.